News

Made in and Proudly Indigenous Crafts & Designs celebrate Indigenous Canadian designers by showcasing their fashion creations in seal fur and leather

23
Jun

Montreal, June 8, 2021 – Maison Made in is pleased to partner for the very first time with Canadian Seal Products to promote and celebrate authentic seal products created by Indigenous peoples for generations. The influencer campaign for this collaboration has just kicked off, with the recognition that June is National Indigenous History Month in Canada.

Canadian Seal Products – through its site Proudly Indigenous Crafts & Designs – is an unprecedented showcase for Canadian Indigenous fashion designers. Through this new e-commerce website, artists exhibit and sell their creations made from seal fur and leather. This ethical practice contributes to the economic, cultural, and artistic development of the Indigenous peoples living in Canada.

“By posting in-depth blog posts and leveraging a thoughtful and well-executed influencer campaign, we want to raise awareness of our website and boost sales,” said Romy Vaugeois, Program Manager at Canadian Seal Products. It is also a golden opportunity to pique the public’s curiosity by highlighting the history of the Indigenous communities, their creativity, and centuries-old traditions. “By shedding light on Indigenous artists and handing the microphone and camera to Indigenous influencers, we will help combat prejudice and fight against the misinformation that unfairly sheds a negative light on the subsistence seal harvest”, Romy added.

To carry out these missions, four Canadian influencers of Indigenous descent were recruited. Their mission: create authentic, informative, and trendy content, on Instagram as well as on TikTok. Eloquent, popular, and highly respected, these influencers know how to captivate their audiences by disseminating messages in a sensitive, detailed, and relevant way. These are the famous @NotoriousCree (904K on IG and 3,1M on TikTok), @MarikaSila (120K on IG and 300K on TikTok), @ShinaNova (505K on IG and 2,3M on TikTok), and @SanteeSiouxx  (28K on IG and 55K on TikTok).

Combined with the publication of blog articles on the Proudly Indigenous Crafts & Designs website, the influencer campaign orchestrated by Made in will allow viewers to understand the importance of the seal harvest, to celebrate the talent of Indigenous crafters, to reiterate the ecological and sustainable nature of the practice and to rely on the authenticity of the seal fur and leather accessories created in Canada

“Indigenous content creators are true standard bearers for the Indigenous community,” explains Marie Jo Massy, content strategist at Maison Made in. “Their subscribers are committed to further expanding their knowledge of subsistence practices of Indigenous communities. We, therefore, believe that the content they will create during this campaign will have a great impact because it will vibrate sensitive chords. It is by combining information, feelings, and emotions that we touch both the heads and the hearts of people and that, along the way, we change mentalities”, concludes the strategist responsible for this campaign, which is as humanistic as it is artistic.

News

Made in 和 Proudly Indigenous Crafts & Designs 通过展示他们在海豹皮毛和皮革方面的时尚创作来鼓励加拿大本土设计师

23
Jun

蒙特利尔，2021 年 6 月 8 日 – Maison Made in 很高兴首次与加拿大海豹产品公司合作，推广和庆祝原住民传统的正宗海豹产品。此次influencer campaign 刚刚开始，人们认识到六月是加拿大的全国土著纪念月。

加拿大海豹产品 – 子网站 Proudly Indigenous Crafts & Designs– 是加拿大土著时装的前所未有的展示网站。通过这个子网站，艺术家展示和销售他们用海豹皮毛和皮革制成的作品。这种人道主义实践有助于加拿大原住民的经济、文化和艺术发展。

 

加拿大海豹产品公司（Canadian Seal Products）的项目经理若美·沃吉奥斯（Romy Vaugeois）说：“通过发布博客文章和利用influencer campaign，我们希望提高网站知名度，促进销售。”。宣传土著社区的历史、土著文化作品和几个世纪以来的传统，这也是激发公众好奇心的绝佳机会。”若美补充说：“宣传土著艺术家，并将麦克风和相机交给土著influencer，我们将有助于消除偏见，打击那些不公平地给生存海豹收成带来负面影响的错误信息。”。

 

为了执行这些任务，招募了四名具有土著血统的加拿大influencer (影响者)。他们的任务：在Instagram和TikTok上创建真实、信息丰富、时尚的内容。这些有影响力的影响者口才好、受欢迎、受人尊敬，他们知道如何通过以敏感、详细和相关的方式传播信息来吸引听众。这些人有@NotoriousCree （IG上904K，TikTok上31M）、@MarikaSila（IG上120K，TikTok上300K）、@ShinaNova （IG上505K，TikTok上230M）和@SanteeSiouxx （IG上28K，TikTok上55K）。

结合在Proudly Indigenous Crafts & Designs 网站上发表的博客文章，由 Made in 精心策划的influencer campaign将让观众了解海豹收获的重要性，鼓励土著手工艺者的才华，重申生态和可持续发展的做法，并使用加拿大制造的海豹皮毛和皮革配饰。

 

Maison Made in 的内容策略师 Marie Jo Massy 解释说：“土著内容创作者是土著社区真正的承载者。他们进一步加强群众对土著社区生存实践的了解。因此，我们相信他们将在此活动中创建的内容将产生巨大影响。通过结合信息、情感和感想，我们才能触动人们的头脑和心灵，并在此过程中改变心态”，负责这场运动的战略家总结道，这场活动既有艺术性，也有人文性。

News

Made in and Proudly Indigenous Crafts & Designs celebrate Indigenous Canadian designers by showcasing their fashion creations in seal fur and leather

23
Jun

Montreal, June 8, 2021 – Maison Made in is pleased to partner for the very first time with Canadian Seal Products to promote and celebrate authentic seal products created by Indigenous peoples for generations. The influencer campaign for this collaboration has just kicked off, with the recognition that June is National Indigenous History Month in Canada.

Canadian Seal Products – through its site Proudly Indigenous Crafts & Designs – is an unprecedented showcase for Canadian Indigenous fashion designers. Through this new e-commerce website, artists exhibit and sell their creations made from seal fur and leather. This ethical practice contributes to the economic, cultural, and artistic development of the Indigenous peoples living in Canada.

“By posting in-depth blog posts and leveraging a thoughtful and well-executed influencer campaign, we want to raise awareness of our website and boost sales,” said Romy Vaugeois, Program Manager at Canadian Seal Products. It is also a golden opportunity to pique the public’s curiosity by highlighting the history of the Indigenous communities, their creativity, and centuries-old traditions. “By shedding light on Indigenous artists and handing the microphone and camera to Indigenous influencers, we will help combat prejudice and fight against the misinformation that unfairly sheds a negative light on the subsistence seal harvest”, Romy added.

To carry out these missions, four Canadian influencers of Indigenous descent were recruited. Their mission: create authentic, informative, and trendy content, on Instagram as well as on TikTok. Eloquent, popular, and highly respected, these influencers know how to captivate their audiences by disseminating messages in a sensitive, detailed, and relevant way. These are the famous @NotoriousCree (904K on IG and 3,1M on TikTok), @MarikaSila (120K on IG and 300K on TikTok), @ShinaNova (505K on IG and 2,3M on TikTok), and @SanteeSiouxx  (28K on IG and 55K on TikTok).

Combined with the publication of blog articles on the Proudly Indigenous Crafts & Designs website, the influencer campaign orchestrated by Made in will allow viewers to understand the importance of the seal harvest, to celebrate the talent of Indigenous crafters, to reiterate the ecological and sustainable nature of the practice and to rely on the authenticity of the seal fur and leather accessories created in Canada

“Indigenous content creators are true standard bearers for the Indigenous community,” explains Marie Jo Massy, content strategist at Maison Made in. “Their subscribers are committed to further expanding their knowledge of subsistence practices of Indigenous communities. We, therefore, believe that the content they will create during this campaign will have a great impact because it will vibrate sensitive chords. It is by combining information, feelings, and emotions that we touch both the heads and the hearts of people and that, along the way, we change mentalities”, concludes the strategist responsible for this campaign, which is as humanistic as it is artistic.